Advancing Mobility Through Design™

Frequently Asked Questions

Michelin Challenge Design for 2018

Q. What is Michelin Challenge Design?
A. Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design.
Q. What are some examples of Michelin’s commitment to design?
A. Here in North America, Michelin supports the College for Creative Studies Design Competition; Michelin Challenge Design and the cardesignnews.com website in addition to other events and programs.
Q. Why is design important?
A. Design is central to the process of innovation. Design influences the marketplace.
Q. Why does Michelin care about design?
A. Michelin wants to assist in the evolution of transportation. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.
Q. What was the theme for the 18th Michelin Challenge Design?
A. Michelin Concours d’Elegance 2050 – Future Classic

A prestigious mobility festival in 2050 will celebrate classic vehicles from the year 2025. These vehicles will best represent an important era, a defining time in the history of mobility and automotive design that addressed dramatic changes in mobility models, technologies and societal needs.

Michelin Challenge Design invites you to design a vehicle for the year 2025 that becomes a classic and defines, or represents, this transitional era in automotive design and technology and will win the Michelin Concours d’Elegance 2050. Your design may feature an established brand, or one currently unknown, and is either among the first to feature innovative elements and characteristics, or perhaps the last to utilize certain technologies.

Your entry should clearly present the compelling visual story behind your vehicle. What makes it distinct and collectible? What makes it a classic? Does it stand as the pinnacle of 140 years of vehicle design or signal a complete break with the past?

  • Timeless
  • Iconic
  • Future Classic
  • Distinctive
  • Groundbreaking

 

Q. Who is eligible?
A. Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers. (For more information, please see Rules & Procedures)
Q. How do I enter the Michelin Challenge Design?
A. Information is available on the Michelin Challenge Design web site at www.michelinchallengedesign.com.
Q. Who decides which entries receive recognition?
A. A panel of international design professionals and teachers.
Q. Does Michelin ever get involved directly in vehicle design projects?
A. Michelin supplies concept tires for many of the OEM concept and show vehicles introduced each year. Michelin periodically partners with design studios in the creation of specific concept vehicles.
Q. Will Michelin provide financial support to entrants of the Michelin Challenge Design?
A. Michelin does not provide financial support to entries in the Michelin Challenge Design.
Q. Who can I contact if I have questions or need assistance?
A. Contact information is available at www.michelinchallengedesign.com or contact us via email at design@emcpr.com.