Fact Sheet

MISSION OF MICHELIN CHALLENGE DESIGN™

Utilizing our position as a leading member of the automotive industry and our unique position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), Michelin offers a challenge to designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.

THE CHALLENGE 2009:

Brave + Bold:

America's Next Iconic Vehicle
Unique - Emotional - Courageous

Michelin invites you to design America's next iconic vehicle! Uniqueness emotional appeal, design courage and technical execution are elements that will be evaluated by a distinguished panel of experts from the industry.

Additional consideration will be given to entries that also include:

• At least one rendering illustrating a component assembly that incorporates the tire, wheel and suspension system where the wheel diameter must appear larger than what it would normally be for a corresponding tire seat diameter.
• At least one attribute that would qualify this vehicle as being significantly more environmentally friendly than current production vehicles.
• At least one attribute that would qualify this vehicle as providing its occupants and/or other road users with increased levels of safety relative to current production vehicles.

To be considered by the jury, each entry should include the following:

• Renderings illustrating your interpretation of America's next iconic vehicle.
• A brief description of your concept design including technologies or other elements that best describe how your design solution will meet the theme requirements.
• Attributes that benefit safety and the environment, as well as the tire/wheel component assembly, need to be clearly illustrated through complementary renderings as well as a brief description of their respective concepts and benefits.

The Michelin Challenge Design 2009 at NAIAS will take place January 11-25, 2009.

DESIGN PROPERTIES TO BE DISPLAYED:
1. Concept models, in scale and full-size form
2. Concepts in two dimensions
3. Sketches, computer-generated renderings, engineering drawings

PARTICIPANTS:
1. OEM design studios
2. Independent design studios
3. Individual designers
4. Academic Transportation Design students and teams 
5. Automotive suppliers                    

JURY EVALUATES ENTRIES ON FOLLOWING CRITERIA: 

• Relevance to the theme
• Concept originality
• Design value and quality
• Developmental potential
• Design displayability

CONTACT INFORMATION: