| Q. |
What is Michelin Challenge Design? |
| A. |
Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design.
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| Q. |
What are some examples of Michelin’s commitment to design? |
| A. |
Here in North America, Michelin supports the College for Creative Studies Design Competition; Michelin Challenge Design and the cardesignnews.com website in addition to other events and programs.
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| Q. |
Why is design important? |
| A. |
Design is central to the process of innovation. Design influences the marketplace.
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| Q. |
Why does Michelin care about design? |
| A. |
Michelin wants to assist in the evolution of transportation. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.
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| Q. |
What is Michelin Challenge Design at NAIAS? |
| A. |
The Michelin Challenge Design at NAIAS is an innovative, international showcase for vehicle designers from around the world to present design work, which may otherwise not be shown, at the prestigious North American International Auto Show in Detroit.
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| Q. |
What is the purpose of the Michelin Challenge Design at NAIAS? |
| A. |
To provide an opportunity for designers to present design work at the NAIAS that may not otherwise be shown.
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| Q. |
What is the theme for the Michelin Challenge Design at NAIAS in 2009? |
| A. |
Brave + Bold: Michelin invites you to design America's next iconic vehicle! Uniqueness emotional appeal, design courage and technical execution are elements that will be evaluated by a distinguished panel of experts from the industry.
Additional consideration will be given to entries that also include:
- At least one rendering illustrating a component assembly that incorporates the tire, wheel and suspension system where the wheel diameter must appear larger than what it would normally be for a corresponding tire seat diameter.
- At least one attribute that would qualify this vehicle as being significantly more environmentally friendly than current production vehicles.
- At least one attribute that would qualify this vehicle as providing its occupants and/or other road users with increased levels of safety relative to current production vehicles.
To be considered by the jury, each entry should include the following:
- Renderings illustrating your interpretation of America's next iconic vehicle.
- A brief description of your concept design including technologies or other elements that best describe how your design solution will meet the theme requirements.
- Attributes that benefit safety and the environment, as well as the tire/wheel component assembly, need to be clearly illustrated through complementary renderings as well as a brief description of their respective concepts and benefits.
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| Q. |
Who is eligible? |
| A. |
Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers. (For more information, please see Rules & Procedures)
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| Q. |
How do I enter the Michelin Challenge Design 2009 at the NAIAS? |
| A. |
Information is available on the Michelin Challenge Design web site at www.michelinchallengedesign.com.
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| Q. |
Who decides what is displayed at the Michelin Challenge Design-NAIAS? |
| A. |
A panel of international design professionals and teachers.
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| Q. |
Does Michelin ever get involved directly in vehicle design projects? |
| A. |
Michelin supplies concept tires for many of the OEM concept and show vehicles introduced each year. Michelin periodically partners with design studios in the creation of specific concept vehicles.
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| Q. |
Will Michelin provide financial support to entrants of the Michelin Challenge Design-NAIAS? |
| A. |
Michelin does not provide financial support to entries in the Michelin Challenge Design at NAIAS.
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| Q. |
Who can I contact if I have questions or need assistance? |
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Contact information is available at www.michelinchallengedesign.com or contact us via email at design@emcpr.com.
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