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Michelin: Advancing Mobility Through Design
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Michelin Challenge Design
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MICHELIN CHALLENGE DESIGN:
FACTS

MISSION OF MICHELIN CHALLENGE DESIGN

Utilizing our position as a leading member of the automotive industry and our unique position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), Michelin offers a challenge to designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.

THE CHALLENGE FOR 2011:

‘PLUS 10’
The Best is Yet to Come!

The world is poised for a decade of unprecedented change in transportation design. Evolutions in technology, legislation, consumer taste and mobility needs will transform the automotive landscape worldwide. This is your chance to predict, or even influence, the vehicles that will be driven ten years from now in the year 2021.

Your challenge is to design a vehicle that people in your area (country /region) will enjoy using in the year 2021. This vehicle should answer the preferences, lifestyle and transportation needs for the population in your part of the world.

The Michelin Challenge Design 2011 at NAIAS will take place January 2011.

 

DESIGN PROPERTIES TO BE DISPLAYED:
1. Concept models, in scale and full-size form
2. Concepts in two dimensions
3. Sketches, computer-generated renderings, engineering drawings

PARTICIPANTS:
1. OEM design studios
2. Independent design studios
3. Individual designers
4. Academic Transportation Design students and teams 
5. Automotive suppliers                    

JURY EVALUATES ENTRIES ON FOLLOWING CRITERIA: 

  • Relevance to the theme
  • Concept originality
  • Design value and quality
  • Developmental potential
  • Design displayability

 

CONTACT INFORMATION:
For further information or how to enter, please visit - www.michelinchallengedesign.com or email us at design@emcpr.com.

 

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