Michelin: Advancing Mobility Through Design
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Asked Questions
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Q. What is Michelin Challenge Design?
A. Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design.
Q. What are some examples of Michelin’s commitment to design?
A. Here in North America, Michelin supports the College for Creative Studies Design Competition; Michelin Challenge Design and the website in addition to other events and programs.
Q. Why is design important?
A. Design is central to the process of innovation. Design influences the marketplace.
Q. Why does Michelin care about design?
A. Michelin wants to assist in the evolution of transportation. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.
Q. What is Michelin Challenge Design at NAIAS?
A. The Michelin Challenge Design at NAIAS is an innovative, international showcase for vehicle designers from around the world to present design work, which may otherwise not be shown, at the prestigious North American International Auto Show in Detroit.
Q. What is the purpose of the Michelin Challenge Design at NAIAS?
A. To provide an opportunity for designers to present design work at the NAIAS that may not otherwise be shown.
Q. What was the theme for the Michelin Challenge Design at NAIAS in 2011?
(2011 Challenge is Closed. The 2012 Challenge will be Open for
Pre-Registration from Oct. 1, 2010 through March 4, 2011)

A. 'Plus 10' - The Best is Yet to Come!

The world is poised for a decade of unprecedented change in transportation design. Evolutions in technology, legislation, consumer taste and mobility needs will transform the automotive landscape worldwide. This is your chance to predict, or even influence, the vehicles that will be driven ten years from now in the year 2021.

Your challenge is to design a vehicle that people in your area (country /region) will enjoy using in the year 2021. This vehicle should answer the preferences, lifestyle and transportation needs for the population in your part of the world.

Q. What is the theme for the Michelin Challenge Design at NAIAS in 2012?
A. City 2046: Art, Life and Ingenuity
Transforming Personal Mobility

Designers will be called upon to help address ever-growing urban transportation needs and global concerns for safety and efficiency, but beauty, elegance and innovation remain essential ingredients of automotive design. These have the power to drive the excitement of travel, passion for personal vehicles, and genuine harmony between vehicles and their environments.

For the 2012 Michelin Design Challenge, participants are challenged to design a personal, ground-based vehicle that can transport between 2 and 10 people at a time. Designers will choose Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046.

In 2046, cities will offer many public and private options for transportation. We challenge you to create a vehicle that can inspire as well as transport.

Q. Who is eligible?
A. Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers. (For more information, please see Rules & Procedures)
Q. How do I enter the Michelin Challenge Design?
A. Information is available on the Michelin Challenge Design web site at
Q. Who decides what is displayed at the Michelin Challenge Design-NAIAS?
A. A panel of international design professionals and teachers.
Q. Does Michelin ever get involved directly in vehicle design projects?
A. Michelin supplies concept tires for many of the OEM concept and show vehicles introduced each year. Michelin periodically partners with design studios in the creation of specific concept vehicles.
Q. Will Michelin provide financial support to entrants of the Michelin Challenge Design-NAIAS?
A. Michelin does not provide financial support to entries in the Michelin Challenge Design at NAIAS.
Q. Who can I contact if I have questions or need assistance?
A. Contact information is available at or contact us via email at
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