2012 Michelin Challenge Design Registration is a Two-Phase Process:
Phase I – Pre-Registration
Phase II – Registration and Design Image Submissions
- Registration/Entry Form available from March 11, 2011 through June 3, 2011.
- Design Image Submission available from March 11, 2011 through June 3, 2011.
- Pre-Registered participants only eligible for the Registration/Entry Form and Design Image Submission Phase of Michelin Challenge Design.
The 2012 Michelin Challenge Design Theme:
City 2046: Art, Life and Ingenuity
Transforming Personal Mobility
Designers will be called upon to help address ever-growing urban transportation needs and global concerns for safety and efficiency, but beauty, elegance and innovation remain essential ingredients of automotive design. These have the power to drive the excitement of travel, passion for personal vehicles, and genuine harmony between vehicles and their environments.
For the 2012 Michelin Design Challenge, participants are challenged to design a personal, ground-based vehicle that can transport between 2 and 10 people at a time. Designers will choose Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046.
In 2046, cities will offer many public and private options for transportation. We challenge you to create a vehicle that can inspire as well as transport.