September 2009

The Theme for the
Michelin Challenge Design for 2011

Milestones are opportunities for reflection and forward thinking. Michelin is doing both to celebrate the 10th year of its global transportation design competition, the Michelin Challenge Design. What began back in 2000 as a forum for people who share a passion for vehicle design and innovation has grown to garner hundreds of inspired entries annually spanning 85 countries. Over the last decade, Michelin Challenge Design participants have submitted vehicle design concepts for personal and public transport addressing a broad range of geographic themes and industry issues.

Michelin is now looking at the next ten years as the creative foundation for the 2011 Michelin Challenge Design: ‘PLUS 10’. The Best is Yet to Come!

The world is poised for a decade of unprecedented change in transportation design. Evolutions in technology, legislation, consumer taste and mobility needs will transform the automotive landscape worldwide. This is your chance to predict, or even influence, the vehicles that will be driven ten years from now in the year 2021.

Your challenge is to design a vehicle that people in your area (country /region) will enjoy using in the year 2021. This vehicle should answer the preferences, lifestyle and transportation needs for the population in your part of the world.

Michelin Challenge Design 2011
‘PLUS 10’
The Best is Yet to Come!