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Michelin: Advancing Mobility Through Design
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Design: "Interface"
Designer: Lukas Kuba
Country: Czech Republic
Interface Interface
Interface Interface
Interface Interface

Biography

Lukas Kuba, 23, was born and currently lives in the Czech Republic. Kuba studied Industry Design at Tomas Bata University and most recently Transportation Design at the Academy of Fine Arts and Design. He is tri-lingual as he is fluent in Czech, English and German.

He is currently a graphic designer at NewDrive LTD. Previous work experience has included graphic design at Nextwave and Cleverdesign and an industrial designer at Toscada.

His professional skills include conceptualizing, printing, fully designing silk-screen advertising and promotion (brochures, booklets, menu lists, coursework publication production, promotion posters).
He has experience in preparing layouts, running printing press, typesetting, collating and is proficient in various designing software including CS4, Rhinoceros, Autodesk Alias Studio and others.

Kuba's hobbies include cycling, hiking and weight training. He also dabbles in publishing articles in various design magazine and lecturing about fine art and design.

Description

Welcome to 2021. The year is supposed to be a revolution of human consciousness concerning the environment. Artificial intelligence starts to meet our deepest desires and requirements. Human beings start to move on the very edge of the virtual reality. Consequently, especially in the field of the automobile industry, a brand new car is developed.

The first concept, trying to apply most of these qualities, was designed by VW. The car developed by this company respects every possible value of the future world and is devoted to life in traffic and traffic jams.

The crucial slogan and concept is a the idea of CONTRAST. This word has many psychological characteristics as well as aesthetic. By that, a very important role plays the daily light, which causes the color contrast. Most of the energy is consumed by the interior space, from which the user communicates with the exterior by Artificial Intelligence. The contrast of forms is supported by the light itself creating the biomorph and natural shapes.

The car is powered by electrical motors, charged by solar radiation which enables the transportation of a two-man crew. Any information concerning mobility is reflected on the windscreen of the car. The inside seats have several integrated optical sensors, which transmit information about the users mental and physical well-being, and also it adjusts the settings of the ride.

 

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