January 10, 2010
MICHELIN NAIAS EXHIBIT FEATURES
WINNERS OF 21st ANNUAL COLLEGE FOR CREATIVE STUDIES DESIGN COMPETITION
CCS Student Entries Join 36 International Works in
2010 MICHELIN Challenge Design Display
DETROIT (January 10, 2010) — Five seniors from the College for Creative Studies (CCS) in Detroit are receiving the exhibition opportunity of a lifetime Jan. 11-24th when their work joins the 36 other electric vehicle designs from 18 countries in the MICHELIN Challenge Design™ display at the 2010 North American International Auto Show (NAIAS).
As an added bonus, MICHELIN announced the first place CCS winner, Kao Chun Rau of Detroit, will be MICHELIN’s special guest at the 10th MICHELIN Challenge Bibendum environmental rally May 30 to June 2 in Rio de Janeiro, Brazil.
Rau and the four other CCS senior-level students took top honors in the 21st Annual MICHELIN-CCS Design Competition held at Detroit’s historic Scarab Club gallery in December. A total of 15 seniors participated this year, each submitting an electric vehicle concept and a separate tire/wheel assembly based on MICHELIN’s Active Wheel technology under the theme ‘Electrifying! Beautiful, Innovative and Radiant.’ For the last 10 years, the CCS competition theme has mirrored MICHELIN’s global competition, MICHELIN Challenge Design (www.michelinchallengedesign.com).
“You only have to look at the auto show floor to see the impact electrification is having on the future of transportation and global design,” said Tom Chubb, MICHELIN North America’s vice president of marketing. “The MICHELIN-CCS Competition and MICHELIN Challenge Design are important forums for engaging the next generation of designers around real-world transportation challenges.”
Judges for this year’s CCS event included Pat Schiavone and Adam Ebel from Ford Design; Tom Peters from General Motors Design and Kyle Evans from Chrysler Design.
Rau’s double first-place finish garnered him two, $1,250 scholarship checks. Second-place winners received $1,000 scholarships, and third-place winners earned $750 scholarships. All participants received $350 for entering the competition. MICHELIN also made a $22,000 donation to the school for financial aid to CCS students based on need and merit.
MICHELIN – CCS Winners for Vehicle Design
MICHELIN – CCS Winners for Tire and Wheel Concept
MCD was launched in 2001 as a way to showcase creativity and innovation in vehicle design on a global scale around a central theme. Each year MICHELIN invites designers around the world, from individuals to small and large companies, to create and display significant design work that would normally not have an opportunity to be shown at a major auto show.
Dedicated to the improvement of sustainable mobility, Michelin (www.michelin.com) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Michelin is recognized as the leading innovator in the tire industry. The Michelin brand is the top selling tire brand worldwide. Worldwide sales for the Michelin Group were 16.4 billion euros in 2008. Sales for the North American operation in 2008 were $8.3 billion1. Headquartered in Greenville, S.C., Michelin North America employs approximately 21,500 and operates 18 major manufacturing plants in 16 locations.
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