MICHELIN CHALLENGE DESIGN:
THE FIRST TEN YEARS
Michelin Challenge Design made its debut at NAIAS with a display featuring work from iconic and inspirational Italian designers.
As France is home to Michelin and design is integral to the company’s heritage, homage was paid to French design. Participants from around the world created works that reflect the unique and special character of French design, in past, present and future forms.
China’s market potential was catching the world’s attention at this time. Michelin Challenge Design participants turned their attention to designs that would be successful in meeting the accelerating demand for that emerging auto market.
Continuing the geographic theme, in 2005 the design works displayed demonstrated the influence of German design and the country’s events, people and icons that inspired the automotive design community.
Alternative powertrains were gaining mainstream attention when Michelin Challenge Design displayed California focused vehicle designs that incorporated an alternative powertrain. Displayed works best considered the effect of powertrain on tire size and appearance, and the role electronic technologies could play in tire systems.
2007: Sharing the Road
Safety is a constant concern. In 2007, Michelin Challenge Design participants created vehicle designs meant for North America that enhanced safety features for vehicle occupants, but also safety for those who share the road.
2008: Smaller. Safer. Better
As fuel efficiency concerns drive attention to smaller vehicles, the 2008 Michelin Challenge Design participants created vehicle design concepts with attributes that make smaller vehicles safer, particularly in urban environments.
2009: Brave + Bold
America has a history of iconic vehicle design. For 2009, participants were challenged to propose America’s next iconic vehicle. Uniqueness, emotional appeal, design courage and technical execution were among the criteria judged.
Electric vehicles will take an increasing role in the urban vehicle landscape. In 2010, participants created attractive and usable vehicle designs that integrated electric components and could improve energy efficiency and minimize environmental impact.
2011: Plus 10
The 2011 Michelin Challenge Design display is home to vehicle designs that participants see their neighbors using in 2021. These designers were asked to address the preferences, lifestyle, and transportation needs for people in their corner of the world.
MICHELIN CHALLENGE DESIGN JURY
Michelin Challenge Design has had 40 judges over the past 10 years.
- Stewart Reed, Chair, Transportation Design Dept., Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
- Alfonso Albaisa, Vice President, Nissan Design America, Inc.
- Wolfgang-Dieter Appel, Director of Vehicle Engineering, Audi Sport
- Anne Asensio, Vice President of Design Experience, Dassault Systemes
- John Boesel, President and CEO, CALSTART
- Greg Brew, Director of Industrial Design, Polaris Industries, Inc.
- Peter Brock, Photographer, Journalist, Automotive Designer
- Chris Chapman, BMW Designworks USA
- Luigi Colani, Legendary Industrial Designer
- Shawn Collins, Former Transportation Design Student, Art Center,
College of Design
- Luciano D’Ambrosio, Segna Design
- Jason Hill, President, Eleven LLC
- Ron Ihrig, R. Ihrig Design
- Tisha Johnson, Volvo Monitoring Concept Center
- Chuck Jordan, Retired, Vice President of Design, General Motors
- Professor Harald Leschke, Retired, Dir. Adv. Design Projects-Corporate Design, Mercedes-Benz
- Patrick le Quement, Senior Vice President of Corporate Design, Renault
- Geza Loczi, Director of Design, Volvo Monitoring Concept Center
- Dr. Paul MacCready, Founder, AeroVironment, Inc
- Dave Marek, Chief Designer & Sr. Manager, Automotive Styling,
Group, Honda R&D-Americas
- Professor Gordon Murray, Retired, Technical Dir./Exec. Dir.
- Victor Nacif, Vice President of Design, Nissan Design Europe
- Ruben Perfetti, Director of Design, Volvo Trucks
- Bill Porter, Retired, General Motors Design, CCS, Wayne State
- Dave Rand, Retired, General Motors
- Burt Rutan, Founder, Scaled Composites, LLC and an American aerospace engineer
- Dick Ruzzin, Retired, General Motors Design
- Frank Saucedo, Director, General Motors Advanced Design Studio
- Anthony Stein, President & Technical Director, Safety Research Associates, Inc.
- Gerhard Steinle, Prism Design
- Dan Sturges, Mobility Design
- Freeman Thomas, Director, Strategic Design, Ford Motor Company
- Franz von Holzhausen, Chief Designer, Tesla
- Shouzhi Wang, Professor, Art Center College of Design
- Geoff Wardle, Associate Chair, Transportation Design Dept., Art Center College of Design
- Ezekiel Cole Wheeler, Former Transportation Design Student,
Art Center College of Design
- Nathan Wills, Former Transportation Design Student, Art Center College of Design
- Chao-hsi Wu, Professor, Purdue University
- Zuo Yuan, Professor, Massachusetts College of Art
- Phillip Zak, Chief Designer, Hyundai
MICHELIN CHALLENGE DESIGN FACTS
- Twenty Manufacturers or design companies have provided full size vehicles for Michelin Challenge Design.
- Michelin Challenge Design has attracted more than 3,000 entries over the past 10 years from 98 different countries.
Bosnia & Herzegovina
United Arab Emirates
Dedicated to the improvement of sustainable mobility, Michelin (www.michelin.com) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs approximately 20,900 and operates 18 major manufacturing plants in 16 locations.
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For more information, visit www.MichelinMedia.com or contact:
Michelin North America, Inc.
Office: 1 864 458 6365
Cell: 1 864 561 9914
EMC Strategic Communications