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Michelin Challenge Design
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January 3, 2012

MICHELIN NAIAS EXHIBIT FEATURES WINNERS OF
23rd ANNUAL COLLEGE FOR CREATIVE STUDIES
DESIGN COMPETITION

CCS Student Entries Join 27 International Works in
2012 Michelin Challenge Design Display

DETROIT (January 3, 2012) – Five students from College for Creative Studies (CCS) in Detroit receive the exhibition opportunity of a lifetime Jan. 9-22 when their work joins the 27 other designs from 12 countries in the Michelin Challenge Design™ display at the 2012 North American International Auto Show (NAIAS).

Sixteen senior students entered this year's challenge, which was based on the global Michelin Challenge Design theme of "City 2046: Art, Life and Ingenuity." Michelin challenged the CCS students to explore innovative concepts of shared mobility as a solution to personal transportation needs in megacities. Since 2003, the CCS competition theme has mirrored Michelin's global competition, Michelin Challenge Design (www.michelinchallengedesign.com).

As a team, the students created an urban transportation system, then each student designed a vehicle that best embodies the spirit of their city as well as a tire/wheel assembly with a unique design and functional capabilities best suited for the application.

"The Michelin Challenge Design and College for Creative Studies competition captures the essence of Michelin's mission — to provide mobility solutions for the changing world," said John Moloney, vice president of original equipment marketing, Michelin North and South America. "Through this competition, we can explore the vision these future designers have of the industry and where mobility solutions are going. Today we join the CCS faculty and our panel of judges to celebrate the work, ideas and vision demonstrated by this talented group of designers."

Judges for this year's event were Robert Boniface, General Motors; Peter Davis, Tata Technologies; Joseph Dehner, Chrysler; and David Hall, Michelin.

Innovative Holocube Display
Again for 2012, some of the most exciting designs on display at NAIAS won't be show in metal or clay. Introduced with the 2011 Michelin Challenge Design display, Michelin brings back innovative 3D holographic display technology. This 3D imaging technology offers a unique way to illustrate designs from the student participants in the College for Creative Studies Design Competition, bringing them to life.

CCS Team Win

2012 Winners
The winning team earned a shared $400 scholarship, while Michelin presented the first place winner with a $1,250 scholarship, second place received a $1,000 scholarship and the third place winner earned a $750 scholarship. The tire company also made a $22,000 donation to the school's Carl Olsen Scholarship fund, which provides financial aid to CCS students based on need and merit.

Ultra High Density City Taylor Langhals Tyler Linner Jiyun Shin Zach Stephanchick
Taylor
Langhals
Tyler
Linner
Jiyun
Shin
Zack
Stephanchick

Michelin – CCS Winning Team: Ultra High-Density City
Taylor Langhals, 22, Sylvania, Ohio
Tyler Linner, 22, Stillwater, Minnesota
Jiyun Shin, 23, Daejeon, Korea
Zack Stephanchick, 22, Akron, Ohio

Taylor Langhals Zach Stephanchick Jon Russell
Taylor Langhals Zach Stephanchick Jon Russell
Taylor
Langhals
Zack
Stephanchick
Jon
Russell

Michelin – CCS Individual Winners
1st – Taylor Langhals, 22, Sylvania, Ohio
2nd – Zack Stephanchick, 22, Akron, Ohio
3rd – Jon Russell, 24, Dallas, Texas

About Michelin Challenge Design
Michelin Challenge Design (www.michelinchallengedesign.com) was launched in 2001 as a way to showcase creativity and innovation in vehicle design on a global scale around a central theme. Each year, Michelin invites designers around the world, from individuals to small and large companies, to create and display significant design work that would normally not have an opportunity to be shown.

About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com) employs more than 21,400 and operates 18 major manufacturing plants in 16 locations, including three plants in Canada.

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For more information, visit www.MichelinMedia.com or contact:

Lynne Fowler
Michelin North America, Inc.
Office: 1 864 458 6365
Cell: 1 864 561 9914
lynne.fowler@us.michelin.com

Stephanie Brinley
EMC Strategic Communications
Office: 1-248-816-0108
Cell: 1-248-703-8172
stephanie@emcstrategic.com

 


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