Advancing Mobility Through Design™

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The 2014 Michelin Challenge Design winners stand by their winning entries in the Michelin Challenge Design booth at the 2014 North American International Auto Show. Pictured (left to right) First Place Winner: Chris Luchowiec from Poland; Second Place Winners: Chuang Dong, Zhen Qui, Haowen Deng from China; and Third Place winner: Takbeom Heogh from South Korea.

The Michelin Challenge Design Display at the North American International Auto Show.

Panel Discussion: Driven / Undriven. The Duality of Tomorrow’s Automobile.

The Michelin Challenge Design for 2014 – Driven / Undriven.

The Challenge for 2015
The Challenge for 2014

Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.

By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.