Advancing Mobility Through Design™

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The Challenge for 2016
The Challenge for 2015

Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.

By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.