Advancing Mobility Through Design™

2014: APA Designers Panel

Hosted at the Detroit Athletic Club in May of 2013, this panel discussion of autonomous vehicle development and design echoes the Michelin Challenge Design theme – Driven / UnDriven.
 

Panelists include: Jim Hall, 2953 Analytics; Dr. Chris Borroni-Bird, Qualcomm; and Stuart Reed, Art Center College of Design. Moderated by Jason Stein, Automotive News.

Click below to play the entire discussion:

>> | Driven / UnDriven. The Duality of Tomorrow’s Automobile.

Click on the chapters below to play each video segment:

>> | Opening Remarks: John Moloney

01 | The Autonomous Vehicle Range.

02 | Why Autonomy?

03 | Technological Developments in Vehicle Autonomy.

04 | Design Impacts When Vehicles ‘Won’t Crash’.

05 | Curriculum Changes with Automation in the Mix.

06 | Development Timeframes, Customer Acceptance & Other Impacts.

07 | Designing & Engineering the New Autonomy.

08 | Safety, Legal & Legislative Considerations.

09 | Building Vehicles vs. Developing Platforms. Hardware vs. Software.

10 | Brand Evolution Through the Transition to Autonomy.

11 | Road Systems & the Transportation Environment.

12 | The Design Horizon.