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Design Brief & Deliverables: The 18th Michelin Challenge Design

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Michelin North America, Inc. (“Michelin”) is proud to announce the annual Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design. By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving. Michelin challenges the international design community, individuals, small and large companies and universities, to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the 18th Michelin Challenge Design.

The 18th Michelin Challenge Design

Michelin Concours d’Elegance 2050 – Future Classic

A prestigious mobility festival in 2050 will celebrate classic vehicles from the year 2025. These vehicles will best represent an important era, a defining time in the history of mobility and automotive design that addressed dramatic changes in mobility models, technologies and societal needs.

Michelin Challenge Design invites you to design a vehicle for the year 2025 that becomes a classic and defines, or represents, this transitional era in automotive design and technology and will win the Michelin Concours d’Elegance 2050. Your design may feature an established brand, or one currently unknown, and is either among the first to feature innovative elements and characteristics, or perhaps the last to utilize certain technologies.

Your entry should clearly present the compelling visual story behind your vehicle. What makes it distinct and collectible? What makes it a classic? Does it stand as the pinnacle of 140 years of vehicle design or signal a complete break with the past?

  • Timeless
  • Iconic
  • Future Classic
  • Distinctive
  • Groundbreaking



  1. OEM design studios
  2. Independent design studios
  3. Individual designers
  4. Academic Transportation Design students and teams
  5. Automotive suppliers



  • Relevance to the theme
  • Concept originality
  • Design value and quality
  • Developmental potential
  • Design displayability


The 18th Michelin Challenge Design Registration/
Entry Form begins September 18, 2017.

Registration and Design Image Submissions

Entry Portal

Registration/Entry Form available from September 18, 2017 through March 1, 2018.
Design Image Submission available from September 18, 2017 through March 1, 2018.