Driven/Undriven: The Duality of Tomorrow’s Automobile
DETROIT, Mich. (Dec. 11, 2013) – Michelin announced the winning entries of the 25th Annual Michelin Challenge Design Competition for the College for Creative Studies (CCS) and presented a $25,000 donation to support the school’s Transportation Design program, and provides financial aid to CCS students, at a reception held at the A. Alfred Taubman Center for Design Education at CCS in Detroit. Winning CCS transportation students received trophies, scholarships and an invitation to display their designs in the Michelin Challenge Design exhibit at the 2014 North American International Auto Show (NAIAS) Jan. 18-26, 2014.
Sixteen students entered this year’s challenge, which was based on the global Michelin Challenge Design theme of “Driven/Undriven: The Duality of Tomorrow’s Automobile.” Michelin challenged the CCS students to explore innovative concepts of vehicle autonomy, a hot topic in the industry. Working in teams of four, students created autonomous platforms. Then, each team member designed a vehicle whose design connects with its target despite the lower level of driver interaction; compared with today’s vehicles, which require operator’s attention to control them. Students were also asked to create a tire/wheel assembly with a unique design and functional capabilities best suited for the application.
The winning CCS students’ work will join 15 designs representing nine countries selected in the global Michelin Challenge Design competition (www.michelinchallengedesign.com) at NAIAS.
“This year marks the 25th anniversary of this prestigious design competition and it reinforces Michelin’s commitment to innovation and design by maintaining a strong link to one of the premier North American design schools,” said Thom Roach, vice president of original equipment marketing, Michelin North and South America. “We challenged CCS students to take on a topic of significant importance in the industry, vehicle autonomy. It’s exciting to see the creativity and enthusiasm these future designers have as they work to develop innovative ideas and solutions that incorporate new design and vehicle functions to deliver truly autonomous vehicles.”
Design judges for this year’s event, who themselves are all former CCS Michelin Design competition winners, were Michael Smith, Senior Automotive Designer, Ford Motor Company; John Norman, Principal Designer / Acura Interior Styling Manager, Honda R&D America; and Addam Ebel, Senior Designer, General Motors.
Michelin – CCS Individual Winners
1st – Byungwan Kang, South Korea
2nd – Dongsung Choi, South Korea
3rd – Austin Cox, Boston, MA, USA
Michelin – CCS Winning Team
Austin Cox, Boston, MA, USA
Byungwan Kang, South Korea
Jae Chun Cho, South Korea
Geum Wook Lee, South Korea
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,000 and operates 19 major manufacturing plants in 16 locations.
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For more information and images, visit: www.michelinchallengedesign.com/the-challenge-archives/2014-driven-undriven/2014-ccs-designs/ or contact:
Brian Remsberg
Michelin North America
office: 1.864.458.5908
mobile: 1.864.561.7459
brian.remsberg@us.michelin.com
Gina Hespen
EMC Strategic Communications
office: 1.248.816.0108
mobile: 1.248.880.2543
gina@emcstrategic.com
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