Chanel by Maria Rydno, Russia

The 18th Challenge: Concours D’Elegance 2050.


Maria Rydno
St. Petersburg, Russia

Born in Kazakhstan and is currently studying at the Academy of Art and Design of Stieglitz. Design experience includes a school project with VW Design, Participant of Degree Show MAMI 2015 and 2016. Finalist Michelin Challenge Design 2017 “Le Mans 2030: Design for the Win”.

1825, Charles Frederick Worth, the French fashion designer of the 19th century, was born in the small town of Bourne, UK. Today he is rightfully called “The father of Haute Couture”. He is the one who started the tradition of creating clothing models as art and completely by hand. Historically Paris became the world capital of Haute Couture where, in 1858, the Englishman Charles Worth created his first fashion house and then established the High Fashion Syndicate (Chambre syndicale de la haute couture parisienne, a union of fashion houses). Worth is considered a revolutionary in the sewing business. He first saw artist in the tailor (not just a craftsman) and called him “couturier.”

In 2025 in Paris takes place a great show dedicated to the bicentenary of the birth of Worth. Many Houses took part in the High Fashion Festival, but only CHANEL, as a permanent member of the Syndicate, creates a car dedicated to this event. Their own, like none other, just like when Coco Chanel created perfume, a tweed suit and a small black dress. It embodies all that once introduced Mademoiselle Chanel: elegance, minimalism, straight form.

2050 – A prestigious mobility festival in 2050 will celebrate classic vehicles from the year 2025. These vehicles will perfectly represent an important era, a defining time in the history of transportation and automotive design that addressed dramatic changes in mobility models, technologies and societal needs.