The 18th Challenge: Concours D’Elegance 2050.
Designer:
Deven Khatri
Detroit, Michigan, USA
Biography:
Deven Khatri is from India and is a Masters student at the College for Creative Studies, Detroit, Michigan.
Description:
The AMAZ concept is an attempt from amazon into the automobile industry. As tech companies emerge as automobile manufacturers I thought it would be interesting for amazon to have a go at designing a car that would silence the competition and show a glimpse into the future of the automobile industry.
CONCEPT STATEMENT
- AMAZ by Amazon
- Launching of a lifestyle brand that provides ubiquitous luxury experiences to the masses
- By Jeff Bezoz, amazon representing the next step for the enterprise.
- Debuting the brand through a vehicle service; which is a 4-seater luxury sedan for a seamless integrated transportation system
- Used by the average family/individual user.
- An ultra-high-tech mobility platform for 2030.
- A unique platform for a vehicle
WHY?
- Jeff Bezos”s mission
- Growth for the enterprise and to point Amazon in a new direction
- Take the automotive world by surprise to show a glimpse into the future of automotive design and systems
- Challenge their direct competitors i.e. Apple, Google and Microsoft to show them how it can be done for the masses.
WHAT? –
- A system to that will open up new horizons in the world of connectivity and interaction.
- A car with duality as a strong functional attribute doing much more than what is expected from a vehicle and system.
HOW?
- Bold design cues through trim
- Clever use of materials and processes to enhance design and aesthetics
- Details to help identify that the car runs through AR and AI
- An extension of amazon”s personal assistant ALEXA/ ECHO.
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