Duo by Chen Jiang, China

2004: China.

Illustrations on Display at Michelin Challenge Design™


Job Title: Senior Industrial Designer

Nationality: Chinese.

Location: New York

Clients Served: LG Electronics, Terk Technologies, OXO, Herman Miller, Beijing Jeep Corp., Andersen Consulting, E-Lab, Colgate, Estee Lauder, Coty Cosmetics, Clorox, Johnson & Johnson, Kraft, Honeywell, L’Oreal, Unilever, Pepsi, Perrier, Pfizer, Polk audio, Siemens, Ralph Lauren…

Education: Master of Design (Illinois Institute of Technology, Chicago, 1998); BS, Industrial Design (Beijing Institute of Technology, 1994)

Awards: Michelin Challenge Design 2004; CarStyling International Car Design Competition (1994, 1995, 1997); ArtCenter (Europe) Transportation Design Scholarship Competition (1995); Designers (Europe) Car Design Competition (1996); LG Electronics Design Competition ’99.

Transportation design has always been my passion and inspiration. Although my career has taken a different turn, I have never given up the passion that brought me into design. With the opportunity of Michelin Challenge Design 2004, I want to show an ideological approach where a product is shaped by socio-economical reality of its (Chinese) market. I want a design that is practical and conceptual at the same time without following the tracks of the commercial trends. I want to preserve a certain degrees of naiveness to reflect a market that is still in its infancy. However, a recent trip to China showed me a market flourished with the latest offerings from all major manufacturers. It became clear to me that China will never develop its own identity other than an all inclusiveness to international influences.


DuO in Chinese means many, diverse, multiple and abundant. Duo as a transportation concept is a multi functional vehicle designed to meet diverse demands of the emerging Chinese market. It focuses on the uniqueness of User, Driving Environment, Manufacturing reality, Market Scenario and Cultural acceptance of Chinese market, which is key to the success.