Baby SUV by Byung Kang Cho, United Kingdom

2005: Germany.

Illustrations on Display at Michelin Challenge Design™


Byung Kang Cho, from South Korea, is currently pursuing a Master of Arts Degree in Automotive Design at Coventry University in England. In July 2003, he received a BA Honors Degree in Transport Design from Coventry University after completing a BA Degree in Industrial Design from Keimyung University in South Korea.

From 1993, Cho has competed in numerous design competitions and has been selected as a winner a number of times including the Armstrong Siddeley project.

He is proficient in all forms of designing including sketching, clay modeling and three dimension drawings. His interests include reading books, listening to music, watching movies and traveling.


The design was focused on various uses in different environment or user requirement by changing interior as well as exterior. Such as folding seats for making large storage space or sleeping room while you were in countryside for leisure activity. For the exterior style, you could use three different styles such as sports, open car and city car styles by removing roof, side or rear door penal.

Apart from functions and styling, Considerable driver’s down-vision and side-vision can be some of the characteristics of the design and the market position of this car can be between SUV and city car for who can only effort city car for a work.