BMW DECA by Wesley Rhoad, USA

2005: Germany.

Illustrations on Display at Michelin Challenge Design™


After completing research of the Bauhaus principles, I chose elements and people from past and present that exemplify German philosophies created by the Bauhaus. Some examples are fusing art with engineering and contemporary Audi philosophies.

A lasting impression occurs when consumers experience German Design. Combining emotion with technology, German design culminates a desire when consumers seek pure function. My solution is titled BMW DECA, which utilizes hydrogen fuel cell technology. This vehicle is a crossover, containing a wheelbase and track that compare to sport utility vehicles, and striking emotion with sports car consumer markets. My solution is an urban cargo sport vehicle.