Boom by Soo Yeon Choi and Sung Hoon Kim, South Korea

2005: Germany.

Scale Model on Display at Michelin Challenge Design™


Soo Yeon Choi, 23, is currently a senior at Kyung Hee University, South Korea, majoring in Industrial Design. Sung Hoon Kim, 24, graduated from Kyung Hee University in 2004 and is currently working in industrial design while pursuing a career in the automotive field.


Boom is the new sports coupe, which maximizes space utilization as well as clearly uses the advantages of a hydrogen vehicle.

Germany is known for its extraordinary concern for its environment. Not only Germany but the whole world needs the development of hydrogen-powered cars, which will minimize the pollution. We introduce the world environment protection leader, German spirited, new sports coupe from Audi. This design suggests totally new shape, that is, the spare tire is located on the top of the rear trunk and the line that supports it. Also, there is no need for air-in-take holes due to the fact that its’ powered by hydrogen.