Busphere by Carlos Alfredo Pereyra, Argentina

2005: Germany.

Scale Model on Display at Michelin Challenge Design™


Carlos Alfredo Pereyra, 39, was born and raised in Buenos Aires, Argentina. He received an Industrial Design Degree from the Universidad de Buenos Aires, Facultad de Arquitectura Diseno y Urbanismo in 1990.

Since graduating he has spent his career teaching at numerous universities in Argentina. He has been an Ergonomics Associate Professor and an Ergonomics Laboratory, Transport Investigation Professor at the Universidad de Buenos Aires since 1990. He also teaches at the Universidad de La Plata and the Instituto de Tecnolgia ORT.

His other professional experience includes designing the Ford Truck and Renault Truck stands at the International Transport Exhibition in 2003, directing/creating the “Planeta Camion”, a heavy trucks and buses TV program from 1999 through 2004. He also has designed and produced numerous other design initiatives in Argentina.


The main idea of this project is a new morphological resolution of vehicle that provides a good aerodynamic performance and energy saving. In order to achieve this, the nose has been developed with aerodynamic profiles. The passenger’s zone and the cargo area have been joined by the use of a new master cross section which supplies strength, not visual but also structural. This huge beam on wheels expresses itself through its morphology and at the same time it improves the performance in energy consumption; reducing the frontal area.

This vehicle shows three definite parts: the lower part containing the powertrain, the energy, drivetrain and axles; the cargo area and the driver cockpit. The central section operates as the main structure and locates transmission lines (fluids, power and dates) with an easy access. The external surface of the central section has on each side high definition, flat video screens, which show corporate announcements, advertisements, and safety signals. The upper zone is the passengers cabin. It is fully equipped to provide the maximum comfort in several seats configurations.