Mobility for the Next Generation by Jonas Sandstrom, Sweden

2005: Germany.

Scale Model on Display at Michelin Challenge Design™


Jonas Sandström, 30, was born in Umeå, north of Sweden. He received a Bachelors’ Degree in Product Design in 2002 and recently completed a Masters Degree in Transportation Design both at the Umeå Institute of Design.

Before pursuing his degrees in design, Sandström was working as a construction painter and welder at Volvo trucks AB in Umeå.

In 2003,he won the award for best innovation in the first annual Interior Motives competition. This led to a contact with Volkswagen who was his partner in his degree project. The project was made in Umeå at the Institute of Design.

In the spring of 2004, he was selected by Toyota to participate in their internship program. During the summer, he spent two months at their design studio located in Tokyo. This was a very interesting and rewarding time that allowed him to experience Japan and its culture.


“Mobility for the next generation” is an executive touring car designed with consideration to the requirements of third age customers. The emphasis has been on creating versatile and ergonomic solutions with a driver focus. The concept has a sporty aesthetic to fit the self-image of the “young elderly”. Subtle application of technology aids traffic awareness and increases safety.