Caparazon by Marcos Ignacio Madia, Argentina

2007: Sharing the Road.

Drawings on Display at Michelin Challenge Design™


Marcos Ignacio Madia, 21, was born and lives in Argentina. He is a second year Industrial Design student at Buenos Aires University. He combines the design of objects with his passion for the cars.


The simply shell that protects the turtles from the dangers in the wildlife could be an inspiration to designing a new type of material that may cover our cars in the future in order to provide us more safety. This design solution means a new way to protect pedestrians and occupants by putting between them a material which could absorb the violent impacts in the case of an accident. The result of the project is a very simple car which doesn’t depends on electronics. It is also very easy to produce and it has exchangeable parts.

The idea of the concept consists of a sport car for the North American market which will be covered with a flexible material developed by Michelin that would absorb the deformation of possible impacts. The material has different levels of density while it gets near to the center of the car. The parts which have contact with the exterior surface have the lowest density in order to protect pedestrians. The high density part protects the occupants of the one piece aluminum cabin from other cars impacts.

The propulsion is given by four in wheel electric motors which take the energy from the batteries located in the base of the car.