CORD 810, Luxury and Safety is Simple by Vincent Gardner, USA

2007: Sharing the Road.

Drawings on Display at Michelin Challenge Design™


Vincent Gardner has practiced in many faucets of design including industrial design, graphic design, exhibit design and web design since graduating from the College of Design at North Carolina State University (NCSU). Vincent holds two degrees from NCSU, a Bachelor of Environmental Design in Product Design (BED) and a Master’s in Industrial Design (MID). He is currently an Instructor at the School of Communication ARTS in Raleigh, NC. He has also worked with such companies as, Design Works Inc., IBM, American Yard Products, General Motors, MOMA, The North Carolina Aquariums, Skyline Displays and MEY Corporation. His numerous honors include, IDSA Student Merit Winner, being inducted into The Honor Society of Phi Kappa Phi, TA Conservation Award (Best Exhibit Design), as well as the prestigious Michelin Challenge Design Winner for his truck concept called the Hauler. Vincent firmly believes “design can create positive change.”


Bring back an American Icon for Safety

Road safety for cars is in it self a broad subject. My goal was to narrow the scope and focus on the matters at hand, to enable the driver to see. We forget that the drive home or to work is a function of how clearly do we see trouble or avoid it. Technology will let us do almost anything so what do we focus on? The mantra for this project is Simple, Safe and Slick. The American luxury sedan is ground zero for this starting point. This is why I choose the Icon Cord 810 sedan and reinvent it as the Cord 810(2010).With features like GPS collision detection, VR road position system and surround vision camera view, the Cord will be a hit. I believe luxury, safety and simplicity can be in same package.