Embryo by Goran Marinkovic, Serbia

2008: Smaller. Safer. Better.

Drawings on Display at Michelin Challenge Design™


Goran Marinkovic, 26, resides in Belgrade, Serbia. He graduated from Faculty of Applied Arts in Belgrade in 2005 with a degree in Industrial Design specializing in design, art and basic engineering. He is currently studying for his Masters in Industrial Design as he pursues a career in automotive and product design.

He works for Teams Design at their Belgrade department as a Rhino Ceros 3 modeler. He also is the main designer for the new dental unit concept for Dora, a dental equipment manufacturer.

His design career has brought him many accolades and awards. He is a two time finalist for Michelin Challenge Design (2006, 2008) and this year won first prize in the Domus Academy competition for “The Most Desirable Car Ever”. Other accomplishments have included the second prize in the 2005 Internal Design Contest for Gorenje, the 2003 Editor’s Choice Award for the Motor Trend Design Competition, 2nd place in the 2005 Danubius Conference and the award for great achievement in industrial design at the 2004 International Summer School of the University of Applied Arts in Belgrade.


Small ecological vehicles are the future of the automotive industry. Because of the constant increasing of the world’s population, cities are becoming larger resulting in a more complicated road infrastructure. Cities are becoming overcrowded more polluted. It will be very difficult to handle a large vehicles and even more difficult to find a parking space. More vehicles results in an increased number of potential accidents.

In designing future vehicle we have to pay attention to security elements (especially in preventing accidents) as well as ecological aspects and the influence of the environment.

Concept Embryo is a two seat urban vehicle. It is powered by fuel cells using clean fuels like hydrogen. It is 100% ecological and the engine can develop decent speeds. This concept car is made of aluminum and silicon materials, mostly used for interior elements and most of materials are recyclable.

Small vehicles can be very attractive and can give a feeling of safety. Embryo’s exterior and interior makes an impression of warmth, pleasantry, and friendly objects. It is like an organism, more than a machine. It eliminates driver’s neurosis and anger and gives him a feeling of relaxation, joy, and security, just like a baby embryo. This is accomplished by using new soft materials (to be more like human skin) for making body panels and isolating the interior with a protecting layer which can absorb most of the impact force and protect the passengers – similar to the egg and its content.

Prevention of an accident is the best safety system and Concept Embryo is that kind of safety system. With this system, cars are able to communicate between themselves exchanging crucial information like speed, direction, distance, etc. This information provides the driver a complete picture of his surrounding. If it is necessary, automatic pilot will react on time.

A Central city unit monitors the entire traffic structures, which includes monitoring and controlling all vehicles. In future cities, hi speed will not be crucial. Each vehicle has its own code. When someone tries to seriously break the speed limit (except in case of an authorized vehicle – police, ambulance, etc.), the central unit will take control over his car and slow it down.

In case of an accident, the front windshield will be protected by automatically covering with extra aluminum covers. A side glass panel has cell structure, which makes it more flexible and resistant to impact forces. Because of its flexible and composite structure, it saves parking space by decreasing longitude between the front and rear shafts. This transformation saves up to 45% of space.

Embryo is my vision of the future of small vehicles, designed not to be just a useful machine but to be part of our lives.