Hurricane by Hoyoung Joo, Jinseok Song and Kyuwon Kim, South Korea

2009: Brave + Bold. America’s Next Iconic Vehicle.

Drawings on Display at Michelin Challenge Design™


The team members, all majoring in industrial design, belong to the CLOTHO, which is a transportation design study group in SNUT (Seoul National University of Technology We always try to challenge many international competitions for enhancing our talent. We’re currently working on a project sponsored by Hyundai-Kia motors.


Many people want to subdue nature to satisfy their desires of encouragement and challenge. Such deeds of men, however, are destroying the laws of nature. Through a new interpretation based on nature, we sought for an innovative change in response to a series of deeds that do harm to nature.

The Huricane’s design was re-interpreted according to the Fibonacci sequence which appears in nature. The innovative body and wheel suggest a new paradigm of automobile’s structure, satisfying the needs of safe and dynamic movements. It will provide users with the opportunity to experience the real encouragement and challenge which comply with nature, which will become an important icon of the U.S. communicating with nature.