Metro Cell Vehicle by Eric Seunghun Beak

2009: Brave + Bold. America’s Next Iconic Vehicle.

Scale Model on Display at Michelin Challenge Design™


Eric Seung Hun Beak was born in Korea and is currently majoring in transportation design at Art Center College of Design, Pasadena, CA. He had an internship with Design Storz in Austria last winter.

Before he entered the design field, he was studying to be a dentist. Even though dentistry was not connected to design, his enthusiasm towards his future design career can’t be denied. It is his dream to be part of creative design in the future.


In the year 2015, Metro Los Angeles presents an innovative one person semi-private vehicle system, which is called PDD (pickup-drive-drop). This car will be America’s next iconic vehicle. With the PDD system, people can expect more efficient travel in one of the busiest cities in the world. The concept is simple. A driver finds a cellular-mobile stack, picks up a vehicle and drives it anywhere in the area. Once they reach their final destination, they drop it off without any transferring. Like a shopping cart in the supermarket, they just need to drop it at the nearest mobile stack. So, whenever you need a vehicle, simply go to your closest cell-mobile-stack. This system will be operated by the city, but driven by each user.