OCE by Yongbang Ho, South Korea

2009: Brave + Bold. America’s Next Iconic Vehicle.

Drawings on Display at Michelin Challenge Design™


Yongbang Ho, 28, was born in the Republic of Korea but currently lives in Singapore. He received his BA in Product Design/Visual Design from Handong Global University, South Korea in 2007. Currently he is studying for his MA in Transportation Design at the UMEA Institute of Design, Sweden, with plans to graduate in 2009.

His work experience includes a four-month internship at BMW Group DesignworksUSA, a project internship at Solifier Polar Caravan, the Secrecy Project at Volkswagen Workshop and other various design projects over the past few years.

Besides being a finalist at the 2009 Michelin Challenge Design, Ho’s design accomplishments include: winning the Bronze Award in the 2006 Autodesk Design Competition, winning award entry in the 2005 Rotem Railroad Car Competition and a promotional award in the 2005 Car-Vision Car Design Competition.


This car is the one case of a new energy system ‘OCE (One Common Energy)’. This system uses a same type of smart battery. It contains a battery, CPU, which has a customized user interface and a communication function. It can play a role of today’s engine, battery and other main control systems.

For example, at first they need to buy car and a smart battery. And when they need to buy another kind of car, they can purchase just the car without a smart battery. The price is cheaper then a normal car because that car doesn’t contain an engine or other main components.