Transforming Multifunctional Wheels by Su-Yang Park and Chang-Hoe Heo, South Korea

2009: Brave + Bold. America’s Next Iconic Vehicle.

Drawings on Display at Michelin Challenge Design™


Su-Yang Park, 24, was born in Inchon, South Korea. He has been enjoy drawing since he was a child and joined the high school art club to improve his artistic skill. He was in a major of mechatronics from 2003 to 2004 and learned knowledge of engineering. He transferred in 2008 and began the major of industrial art design.

He is interested in the design of transportation vehicles and mechanics and wants to study them more. He has participated in the incorporated project with Kia Motors. He wants to professionally study transportation vehicle design after graduation.

Chang-Hoe Heo, 27, was born in Seoul, South Korea. He was inspired with cars by his father who is running a motor shop business. He studied computer music from 1999 to 2003. He transferred to S.N.U.T (Seoul National University of Technology) and has been studying Mock-Up and ALIAS.

His skill of ALIAS 3D modeling is semi-pro level and he got an award from the car design competition which was held by the Seoul Motor Show. He has participated in the incorporated project with Kia Motors.


We bring up a new American icon in the subject of Brave and Bold. We were inspired by Harley-Davidson, the American motorcycle symbol and Pontiac-Firebird, a muscle car, therefore we designed the body from which is dynamic and progressive.

The entire body has been designed to have the wheels in front of it like motorcycles, so it is totally different from other cars. The wheel design, which is unique and aggressive, maximizes the design of the body. We call the wheels “the Transforming Multifunctional Wheels”.

A wheel has 24 spokes and each spoke is made up by a special carbon-fiber which has very strong elastic characteristic. The wheel associates a caterpillar tread of tanks. And each spoke can tilt 15 degrees back and forth to be formed to steer the car without any additional steering equipment. The wheels transform and the body tilts in the same direction when the car changes its direction so you can drive safely and dynamically.

Each spoke is constructed independently so that you do not need to replace whole wheel when the tire is flatted but only spokes which are flattened. Therefore, it is an environment-friendly concept. The body can minimize impact of collision to a driver by its body construction of the arms of the wheels. Due to the advantage of the construction, it can run easily off-road, such as the deserts of the United States of America.