Lexus New Zeitaku by Gary Shiu, Hong Kong

2010: Electrifying! Beautiful, Innovative & Radiant.

Scale Model on Display at Michelin Challenge Design™


Gary Shiu was born in Hong Kong in 1979 and raised mostly in the New York City area. His passion for cars began in early childhood assembling Tamiya plastic models and lego technic toys. Gary earned a Bachelors of Science in Business Management before deciding to pursue a career as a Car Designer. He finds inspiration in fashion, art, architecture, furniture and product design.


Inspired by icons of Japanese youth culture with a touch of leading-edge international design the Lexus New Zeitaku addresses social conditions of a new generation while maintaining an air of elegance. ‘New Luxury for New Money’.