P-Eco by Jung Hoon Kim, South Korea

2010: Electrifying! Beautiful, Innovative & Radiant.

Drawing on Display at Michelin Challenge Design™


Jung-Hoon Kim, 33, is a senior student of Industrial Design at Cheju N’University, South Korea, with an expected graduation in early 2010.

He was a web programmer before going into his childhood dream of industrial design. He is currently preparing applications to apply for an MA degree course in transportation design. His ultimate goal would be to become a transportation designer.


“P-eco” is basically an electric vehicle but it has four piezoelectric devices on the front and rear section of the driver’s seat. When the vehicle moves, weights strained by multiple chords start to vibrates as high frequency and these vibrations translate to electric energy to charge the vehicle’s battery. Though it depends on the efficiency of piezoelectric devices, at least it will increases mileage per battery charge.