MICHELIN NAIAS EXHIBIT FEATURES INNOVATIVE HOLOCUBE DISPLAY
FROM COLLEGE FOR CREATIVE STUDIES AND
WINNERS OF THE 22nd ANNUAL DESIGN COMPETITION
DETROIT (Jan. 10, 2011) — Some of the most intriguing vehicles on display at the 2011 North American International Auto Show won’t be there in the traditional sense. Michelin looks to innovative 3D holographic display technology to bring works from student participants in the 22nd College for Creative Studies Design Competition to life.
Innovative 3D imaging technology offers a unique way to illustrate the students’ vision of a pickup truck for the North American market in 2021. The images were chosen from among the finalists of this year’s CCS-based special edition of the Michelin Challenge Design competition.
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| Kelly Stieler‘PIVOT’ | Vaughan Ling‘MUUV’ | Jose Casas‘TenaX’ | Timothy Mann‘What’s Next?’ |
The 22nd Annual Michelin-CCS Design Competition was held in December at the A. Alfred Taubman Center for Design Education. Participating students submitted a pickup truck vehicle and a tire/wheel assembly concept under the theme ‘Plus 10: The Best is Yet to Come.’
Joining the winners of the competition, Kelly Stieler, Vaughan Ling, Jose Casas, and Timothy Mann, the displays include works from Andrew Bazinski, Brent Beggs, Austin Fodell, Matt Kulczycki, Daniel Nikonchik, Jonathan Russel, Boris Schwarzer, Vasyl Sydoruk and Joel Zastrow.
Winners of the CCS Design Competition
In addition to the holocube display, twelve participants the College for Creative Studies (CCS) in Detroit are receiving the exhibition opportunity of a lifetime Jan. 10-23 when their work joins 34 other ‘Plus 10’ vehicle designs from 22 countries in the Michelin Challenge Design™ display at the 2011 North American International Auto Show (NAIAS).
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Kelly Stieler: 1st Vehicle / 1st Tire
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Vaughan Ling: 2nd Vehicle
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Jose Casas: 2nd Tire
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Timothy Mann: 3rd Vehicle / 3rd Tire
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Kelly Stieler and three other CCS students took top honors in the 22nd Annual Michelin-CCS Design Competition held in December at the A. Alfred Taubman Center for Design Education. A total of 31 seniors participated this year, each submitting a pickup truck vehicle and a tire/wheel assembly concept under the theme ‘Plus 10: The Best is Yet to Come.’ For the past 10 years, the CCS competition theme has mirrored Michelin’s global Michelin Challenge Design (www.michelinchallengedesign.com).
The pickup is deeply rooted in America’s culture, from a 1925 Model T with a cargo box to the Ford F-Series, which has taken top vehicle sales honors for more than 30 years running. Pickups have evolved from utilitarian workhorses to refined vehicles, with safety, convenience and amenities rivaling luxury sedans.
“Despite the imprint pickups have left on America’s automotive landscape, increasingly stringent requirements of NHTSA’s 2012-2016 and 2017-2025 CAFÉ targets are a direct challenge to the segment as we know it,” says John Moloney, Michelin North America’s vice president of marketing. “In keeping with asking global 2011 Michelin Challenge Design participants to design a vehicle for their region, Michelin-CCS competitors were asked to investigate solutions that might insure long-term viability for an iconic American vehicle.”
Judges for this year’s event included Joe Dehner and Jeff Aneiros, Chrysler; Brad Richards, Ford Motor Company; Sung Paik, General Motors; and Bob Miron and Ken Payne, Michelin North America. Jurist Aneiros is also a past participant and winner, having won third place for tire/wheel design in 2006.
Stieler’s double first-place finish garnered her two $1,250 scholarship checks. Second-place winners received $1,000 scholarships, and third-place winners earned $750 scholarships. All participants received $350 for entering the competition. Michelin also made a $22,000 donation to the school for financial aid to CCS students based on need and merit.
Michelin – CCS Winners for Vehicle Design
1st – Kelly Stieler, Lake Orion, Michigan
2nd – Vaughan Ling, Clinton Township, Michigan
3rd – Timothy Mann, Minneapolis, Minnesota
Michelin – CCS Winners for Tire/Wheel Concept
1st – Kelly Stieler, Lake Orion, Michigan
2nd – Jose Casas, Mexico City, Mexico
3rd – Timothy Mann, Minneapolis, Minnesota
About Michelin Challenge Design
Michelin Challenge Design (www.michelinchallengedesign.com) was launched in 2001 as a way to showcase creativity and innovation in vehicle design on a global scale around a central theme. Each year, Michelin invites designers around the world, from individuals to small and large companies, to create and display significant design work that would normally not have an opportunity to be shown at a major auto show.
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