ATMBL by Mike & Maaike, USA

2011: Plus 10. The Best is Yet to Come!

Design Team

Mike & Maaike
Mike Simonian
Maaike Evers
Laure Garreau


Mike & Maaike is an industrial design studio led by Mike Simonian and Maaike Evers. Formed as a design laboratory, the San Francisco studio works both independently and with clients to create progressive solutions for products, furniture, technology, wearables, environments, and vehicles.

Maaike Evers is Dutch and Mike Simonian is from California. These distinct backgrounds inform a diverse body of work marked by experimentation, substance and strong conceptual narratives.

Mike & Maaike’s work is recognized internationally and exhibited in museums and galleries worldwide.

Recent collaborations include: Google, Belkin, Steelcase, Xbox, Incase, Council, Coalesse, Fritz Hansen and the City of San Francisco.


ATNMBL is a concept vehicle for 2040 that represents the end of driving and an alternative approach to car design.

ATNMBL is short for Autonomobile, a title that merges Autonomy with the Automobile. Upon entering ATNMBL, you are presented with a simple question: “Where can I take you?” There is no steering wheel, brake pedal or driver’s seat. ATNMBL drives for you. Electric powered plus solar assist, with wrap-around seating for seven, ATNMBL offers living and/or working comfort, views, conversations, entertainment, and social connectedness.

Performance redefined
Most cars can go 120 mph yet they are mostly used at moderate speeds and sitting in traffic. It’s time to look at performance in a new way. Dismissing the need for extreme MPH and acceleration as irrelevant, ATNMBL proposes a new standard of performance: one of time-saving, quality of life, and increased exploration. Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, video calls, web surfing, sleeping or discovering new places with powerful voice controlled search and navigation.

An alternative approach to car design
Speed has been the driving factor for car design, styling, and engineering for a century. ATNMBL is designed from the inside out with elements influenced by architecture and domestic interior spaces without reference to automobiles of the past. The vehicle’s mechanical components are densely packed and simplified, providing dramatically more interior space in a vehicle that is shorter than most cars on the road today. Electric motors in each wheel provide all-wheel drive. Electric power is stored underneath the seating and floor with additional power provided by solar panels on the roof. Within a girded pattern on the front and rear is an array of headlights, tail lights and sensors.

Enjoying the ride
Passengers enter ATNMBL from the curb side through an electric glass sliding door into a standing-height entryway. Inside, the seating arrangement is a direct reference to the familiar living-room setting of a couch, side chair and low table. Riders are oriented towards each other and to the view outside through the large floor-to-ceiling windows on both sides. Centrally oriented is a large flat display that features live trip information, maps, and entertainment. The display can slide up to reveal a bar behind. A new and comprehensive sense of control is introduced through voice recognition and a touch screen remote control (or one’s personal phone), offering riders a wide range of trip planning, ride sharing and performance settings that can be very detailed for those who want elaborate control or extremely simple for those who would rather just relax and enjoy the ride.

From driving to riding
Driverless cars, once a fantasy requiring new roads and infrastructure, are now technologically possible. GPS, sophisticated sensors, and navigation databases will allow driverless vehicles to operate on the same roads we have today. It’s inevitable that technology will eventually allow cars to outperform their former drivers. This will drastically reduce the fatality rate and provide new experiences that will enrich our lives. Just imagine the potential in efficiency, time management and social networks and the breakdown of age and disability discrimination.

– we will save hours each day by reclaiming our commute time – accessibility for the young, the elderly and the disabled (no drivers licenses) – no searching for parking (it will drop us off and park itself) – our cars can work for us (think autonomous grocery pickups, deliveries and car maintenance) – our cars can make money for us (ride share and car share). – there will be less congestion with increased carpooling and car sharing – and most importantly, far fewer fatalities and there will always be a designated driver.

Personal transportation meets social networking
Existing ideas of private ownership will evolve. As organizations like Zip Car or GoLoco adapt to driverless cars, people will share/ rent cars regularly, an option that will prove irresistible when cars drive themselves to your location for pickup with just a phone-call. On a typical morning commute, for instance, once your ATNMBL has taken you to work, it can continue taking other people within your social network to work, thus make you money, rather than sitting idly in a parking lot. Groups of vehicles can travel in and out of swarms, each vehicle communicating with each other, with the traffic lights, with manually driven vehicles and with the infrastructure as a whole. They can group closely together to behave like a train, like a bus, or like individual cars, reaping the benefits of each of these modes, and solving the “last mile problem”.

Summary of features
-fully electric powered plus solar assist -driverless navigation via GPS, Lidar, radar, accelerometers -wrap-around seating for 7 -voice recognition and remote for real-time control/ input -large display for info, searches, browsing, communication -open-source software with downloadable apps for carpool and car-share through social networking, pre-loaded trips, city tours, virtual drivers, etc. -live trip info on mini display -electric door, standing height entryway -electronically tinted windows -all wheel drive with motors in each wheel -very few mechanical parts (drive by wire)

The ATNMBL project is meant to provoke thought and stir up new conversations about the car industry’s next destination. We are at an unprecedented crossroads: With industrial, financial, and environmental challenges come new opportunities and amazing technologies.