Hosted at the Detroit Athletic Club in May of 2014, this panel of vehicle designers discusses ‘Passionate’ design. The topic coincides with the 2015 Michelin Challenge Design theme – Drive Your Passion.
Panelists include: Tom Peters, General Motors; Francois Farion, Nissan Design America; Jason Castriota, Jason Castriota Design; and Ben Ebel, Michelin Challenge Design. Moderated by Michael Robinet, IHS Automotive Consulting.
Click below to play the entire discussion:
>> | Drive Your Passion: Engaging Senses, Soul and Emotion.
Click on the chapters below to play each video segment:
>> | Opening Remarks: Thom Roach
02 | Appliance Vehicles vs. Passion Vehicles
03 | Designing for Diffrent Personas
06 | Heritage in Design.
08 | Designers Leading the Way
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