NYC Ease by Jay Morris, United Kingdom

2019: Inspiring Mobility


Jay Morris
Yateley, Hampshire, United Kingdom
University of Wales Trinity St. David


Nowadays, travel is about getting from A to B as fast as possible to relax upon arrival. I believe relaxing on a slower, more fluid journey is the future of travel.

For this project I chose to design for 2035 New York, focusing on “freedom”. New York traffic is the third most congested in the world, the average driver spending over 100 hours a year in traffic. To overcome the congestion problem, I would introduce level 5 autonomous vehicles, creating a fluid network travelling at a constant speed.

I wanted to praise slowness in this project, physically and visually. I took this from a tortoise, who’s strong, steady attributes I wanted to carry over. I also made the vehicle symmetrical, disrupting its directional speed. This allowed experimentation with unusual shapes, textures and the separation of design elements, like the tortoise’s shell and body.

New York’s average subway ridership is 5.7 million on a weekday – the seventh busiest in the world. However, I think New York’s systems are unreliable and restrictive, with no freedom or views. Buses are delayed by traffic; taxis are expensive and add to congestion. More natives opt for the bike lane, a quicker way to get around. This gives a sense of freedom; however, you have no time to take in the sights being alert for your safety.

My solution uses maglev to hover above the streets. To praise slowness, low speeds allow commuters to hop on whenever, using a subscription run by the council.


I first started involving myself in design at a young age. I was very interested in drawing and loved 3D models such as Lego. Throughout my education, these interests have not left my side as I continue to surround myself with design subjects such as art, graphics and photography.

Whilst studying art and graphic design together for five years it became clear to me that art creates the questions and design provides the answers. After starting university, my whole perspective on design has changed, I am not just seeing design as an answer, but as another question.

I find myself stopping, to observe and understand a transition on a new Renault or to look at a piece of architecture and wonder what the designer was thinking/feeling when sketching. I’m fully immersed in design and know this is an interest that will continue through the rest of my life and the field I want to work in.