Starbucks Square by Jung-Taek Cho, South Korea

2019: Inspiring Mobility


Jung-Taek Cho
Gyeonggi-do, South Korea
Hankyong National University


Mega cities like New York City or Shanghai have a culture space called “Starbucks”. It is well known as a café’ but Starbucks not only sells coffee, but they also provide a culture space like a conversation space or it can be a working space for your projects.

I wanted to pull this space out to the road, because, why not?! I wanted to move this boring, stuck in the building space on to the road and make “Moving open space”. This kind of vehicle not only takes you to the destination, but it also gives you free space to move around busy mega cities.

Passengers can look out the widely opened vehicle’s window and rest with friends, while commuting around the mega city, drinking Starbucks’s Iced Americano.


Jung-Taek Cho was born in December 1998 in Seoul, South Korea. He currently lives in Ilsan, Gyeonggi-do, near Seoul.

Since he was a child, he has been such a car enthusiast that he memorizes all the names of cars that run around on the streets. He wanted to buy whatever was involved in the car like magazines or toys. If there was a car in a motor show or tuning show, he would definitely participate. Currently, in order to become a great car designer, he is having a variety of experiences.

After entering the Department of Digital Content Design at Hankyong National University in 2017, he is preparing to become a great designer.