Frequently Asked Questions

Michelin Challenge Design for 2017

Q. What is Michelin Challenge Design?
A. Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design.
Q. What are some examples of Michelin’s commitment to design?
A. Here in North America, Michelin supports the College for Creative Studies Design Competition; Michelin Challenge Design and the website in addition to other events and programs.
Q. Why is design important?
A. Design is central to the process of innovation. Design influences the marketplace.
Q. Why does Michelin care about design?
A. Michelin wants to assist in the evolution of transportation. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.
Q. What was the theme for the 2017 Michelin Challenge Design?
A. Le Mans 2030: Design for the Win
There is nothing like the Le Mans 24 Hours.

The world’s greatest race has always been more than the pure pursuit of speed. Le Mans is the ultimate test of ideas, innovations, endurance, creativity and beauty.

Innovative historical examples of race cars include: the enclosed, aerodynamic bodywork of the 1925 Chenard and Walcker Z1 “tank”, the 1963 Rover BRM kerosene powered turbine car and the 1991 race winning Mazda 787B rotary.

In recent years, Le Mans organizers have pushed for significant reductions in fuel, energy and tire usage. The open formulas available to achieve those results have made Le Mans the most relevant and exciting form of competition for manufacturers worldwide. This approach has inspired the creation of Audi’s diesel and diesel hybrid technologies, Toyota’s ultra-capacitor hybrid, Porsche’s V4 hybrid and Nissan’s radical DeltaWing and GTR-LM concepts.

Over the past 93 years, Aston Martin, Audi, Bentley, BMW, Chevrolet, Dodge, Ferrari, Ford, Honda, Jaguar, Maserati, Mazda, McLaren, Mercedes-Benz, Nissan, Peugeot, Porsche, Renault, Toyota, and others have used the Le Mans 24 Hours to build international awareness. Each era’s winning cars have reflected the brand ambitions of the competing companies and represented a breakthrough in technology.

The Michelin Challenge Design 2017 – Le Mans 2030: Design for the Win – invites you to create a breakthrough race car to win the Le Mans 24 Hours in the year 2030. Entrants are encouraged to utilize future-looking technologies, innovations, and pioneering problem solving skills to design a car that reinforces the premium brand image of a company that is either famous for its historical successes, or ready to elevate its brand through a Le Mans 24 Hours win.

Q. Who is eligible?
A. Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers. (For more information, please see Rules & Procedures)
Q. How do I enter the Michelin Challenge Design?
A. Information is available on the Michelin Challenge Design web site at
Q. Who decides what is displayed at the Michelin Challenge Design-NAIAS?
A. A panel of international design professionals and teachers.
Q. Does Michelin ever get involved directly in vehicle design projects?
A. Michelin supplies concept tires for many of the OEM concept and show vehicles introduced each year. Michelin periodically partners with design studios in the creation of specific concept vehicles.
Q. Will Michelin provide financial support to entrants of the Michelin Challenge Design-NAIAS?
A. Michelin does not provide financial support to entries in the Michelin Challenge Design.
Q. Who can I contact if I have questions or need assistance?
A. Contact information is available at or contact us via email at