Michelin Challenge Design for 2019
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| Q. | What is Michelin Challenge Design? |
| A. | Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design. |
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| Q. | What are some examples of Michelin’s commitment to design? |
| A. | Here in North America, Michelin supports the College for Creative Studies Design Competition; Michelin Challenge Design and the cardesignnews.com website in addition to other events and programs. |
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| Q. | Why is design important? |
| A. | Design is central to the process of innovation. Design influences the marketplace. |
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| Q. | Why does Michelin care about design? |
| A. | Michelin wants to assist in the evolution of transportation. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader. |
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| Q. | What was the theme for 2019 Michelin Challenge Design? |
| A. | Inspiring Mobility
Megacities are struggling to meet the future economic, environmental, emotional and social needs for sustainable mobility in a time of rapidly changing technology. Most discussions around the future of mobility are focused on what people will be driving, the technologies that will be used and the brands that will survive. Hundreds of billions of dollars will be spent over the next 20 years maturing the technologies and creating the devices that will be used in the sustainable mobility ecosystems of the future. Less frequently asked is ‘why’. Why would a user choose a particular mobility system? Your design will be much deeper and more meaningful for users if you first recognize why certain emotional needs of users are important before proceeding to how you will address the needs and what your design product will be. For the 2019 Michelin Challenge Design, your challenge is to inspire users by successfully identifying one of the following emotional needs: joy, trust, security or freedom; and designing a mobility solution that will invoke that emotion for users in one of the following megacities: Berlin, Mumbai, New York, Sao Paulo or Shanghai in 2035. |
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| Q. | Who is eligible? |
| A. | Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers. (For more information, please see Rules & Procedures) |
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| Q. | How do I enter the Michelin Challenge Design? |
| A. | Information is available on the Michelin Challenge Design web site at www.michelinchallengedesign.com. |
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| Q. | Who decides the winners for Michelin Challenge Design? |
| A. | A panel of international design professionals and educators. |
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| Q. | Does Michelin ever get involved directly in vehicle design projects? |
| A. | Michelin supplies concept tires for many of the OEM concept and show vehicles introduced each year. Michelin periodically partners with design studios in the creation of specific concept vehicles. |
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| Q. | Will Michelin provide financial support to entrants of the Michelin Challenge Design? |
| A. | Michelin does not provide financial support to entries in the Michelin Challenge Design. |
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| Q. | Who can I contact if I have questions or need assistance? |
| A. | Contact information is available at www.michelinchallengedesign.com or contact us via email at design@emcpr.com. |
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