Design Brief & Deliverables: Michelin Challenge Design for 2019
Michelin Challenge Design is a global competition to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design. By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving. Michelin challenges the international design community, individuals, small and large companies and universities, to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the Michelin Challenge Design.
The Challenge for 2019
Inspiring Mobility
Megacities are struggling to meet the future economic, environmental, emotional and social needs for sustainable mobility in a time of rapidly changing technology.
Most discussions around the future of mobility are focused on what people will be driving, the technologies that will be used and the brands that will survive. Hundreds of billions of dollars will be spent over the next 20 years maturing the technologies and creating the devices that will be used in the sustainable mobility ecosystems of the future.
Less frequently asked is ‘why’. Why would a user choose a particular mobility system? Your design will be much deeper and more meaningful for users if you first recognize why certain emotional needs of users are important before proceeding to how you will address the needs and what your design product will be.
For the 2019 Michelin Challenge Design, your challenge is to inspire users by successfully identifying one of the following emotional needs: joy, trust, security or freedom; and designing a mobility solution that will invoke that emotion for users in one of the following megacities: Berlin, Mumbai, New York, Sao Paulo or Shanghai in 2035.
ENTRIES: Fans, students, individual designers, studio designers, consultants, design schools, Transportation designers, including OEM and suppliers, are all eligible to enter.
Since its inception in 2002, MCD has received over 13,000 entries from 130 countries.
JUDGING: A jury of top international design professionals, OEM advance design studio heads and educators selects the winners. All decisions of the jury are final.
Entries are evaluated based on the relevance to the theme, concept originality, design value and quality, developmental potential, and design displayability.
2019 Michelin Challenge Design Registration/
Entry Form begins August 15, 2018.
Registration and Design Image Submissions
Registration/Entry/Design Submissions open August 15, 2018 through March 1, 2019.
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