Frequently Asked Questions

Michelin Challenge Design for 2020

Q. What is Michelin Challenge Design?
A. Michelin Challenge Design is a global initiative reflecting Michelin’s commitment to innovative
design and the role of design in future mobility.
Q. How long has Michelin Challenge Design held a global design competition?
A. This will be the 20th competition.
Q. How many entries has Michelin Challenge Design received in that time?
A. Through its first 19 challenges, Michelin has received more than 14,000 entries from 134 countries.
Q. Who is eligible?
A. Anyone interested in future mobility is eligible to enter. Entries come from all over the world and include individuals and teams of transportation and mobility designers, including OEMs and suppliers, studios, design schools, students, teachers, artists, architects, engineers and futurists. (For more information, please see Rules & Procedures.)
Q. Why is design important to Michelin?
A. Michelin was founded by two brothers, Edouard, an artist, and Andre, an engineer. That combination made design and innovation central to the Michelin culture. Design is central to the process of innovation and society’s ability to meet human needs. As a leader, Michelin wants to assist in the evolution of sustainable mobility.
Q. How are the annual themes chosen?
A. The themes are chosen by the Michelin Challenge Design steering team and jurors in consultation with the Movin’On organizers.
Q. What is the theme for the 2020 Michelin Challenge Design?
A. The theme is UPCYCLE, meaning to reuse or repurpose in such a way as to create a product of higher quality or value than the original. Entrants will visually communicate how their repurposed, Upcycle design increases societal, environmental or economic value.
Q. When will entries open?
A. Michelin Challenge Design will open for preregistration on August 30, 2019. The entry portal for
submissions will open January 1, 2020 and close on March 1, 2020.
Q. How do I enter Michelin Challenge Design?
A. Information is available on the Michelin Challenge Design website at
Q. Who decides the winners for Michelin Challenge Design?
A. A panel of international design professionals and educators and theme-related experts serve as the jury and selects the winners.
Q. What will jurors be looking for?
A. Your design story should visually communicate how your second-life use will provide a greater value than the original design.

Your entry should answer these questions:

  1. Who is your intended user?
  2. What is the challenge that your repurposed design addresses?
  3. Why did you choose your donor entry or entries?
  4. How does your Upcycle design create enhanced societal, environmental, or economic value?
Q. Why is the Jury so important?
A. Michelin Challenge Design has become one of the most prestigious global design competitions thanks in part to its jury members, who are often the advanced design leaders for major mobility producers, now joined by experts from the global sustainable mobility community.
Q. What are the prizes?
A. Three winners are invited as guests of Michelin to the Movin’On Summit, a premier global summit
on sustainable mobility. The 2020 Summit will be held in Montreal, June 3–5, 2020. At Movin’On,
the winning works are displayed, and the winners are recognized at a special Michelin Challenge
Design reception and participate in a review of their design portfolios by members of the jury and
leading international designers or experts.
Q. Does Michelin ever get involved directly in vehicle design projects?
A. Michelin develops concept tires for many of the OEM concept and show vehicles introduced each
year. Michelin periodically partners with design studios in the creation of specific concept
Q. Will Michelin provide financial support to entrants of Michelin Challenge Design?
A. Michelin does not provide financial support to entries in Michelin Challenge Design.
Q. Who can I contact if I have questions or need assistance?
A. Contact information is available at, or contact us via e-mail at: