How to Enter

Design Brief & Deliverables: Michelin Challenge Design for 2020

Created by Michelin in 2001 to encourage and recognize young designers around the world, Michelin Challenge Design is a prestigious global competition reflecting Michelin’s commitment to innovative design and the role of design in future mobility.

Anyone interested in future mobility is eligible to enter. Entries come from all over the world and include individuals and teams of transportation and mobility designers, including OEMs and suppliers, studios, design schools, students, teachers, artists, architects, engineers and futurists. Michelin Challenge Design will celebrate its 20th global design competition by linking its past to the future of sustainable mobility with its 2020 theme; UPCYCLE.

The Challenge for 2020

UPCYCLE: (verb) To reuse or repurpose in such a way as to create a product of higher quality or value
than the original.

The world is pursuing a circular economy which does more with less by using fewer resources and raw materials in the production of solutions for the societal, environmental and economic challenges of our time.

To celebrate the 20th Michelin Challenge Design Global Competition and the role of design in sustainable mobility, we invite you to Upcycle a previously honored Michelin Challenge Design entry.

Your design story should visually communicate how your second-life use will provide a greater value than the original design.

Your entry should answer these questions:

  1. Who is your intended user?
  2. What is the challenge that your repurposed design addresses?
  3. Why did you choose your donor entry or entries?
  4. How does your Upcycle design create enhanced societal, environmental, or economic value?

Three winners will be honored at a private reception during the Movin’On Summit, June 3-5, 2020, in Montreal, where their winning entries will be displayed, and design portfolios reviewed by Challenge Design jurors and top designers.

Through its first 19 challenges, Michelin has received more than 14,000 thousand entries from 134 countries.

Michelin Challenge Design will open for pre-registrations on August 30, 2019. The entry portal for submissions will open January 1, 2020 and close on March 1, 2020.