Official Rules

Rules and Procedures – 2020 Michelin Challenge Design

I. Introduction

Michelin North America, Inc. (“Michelin”) is proud to announce the annual Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in mobility design. By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles or systems that consumers want to use, buy and enjoy. Michelin challenges the international design and mobility community, individuals, teams, small and large companies and universities to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the Michelin Challenge Design:

2020 Michelin Challenge Design Theme: UPCYCLE

UPCYCLE: (verb) To reuse or repurpose in such a way as to create a product of higher quality or value than the original.

The world is pursuing a circular economy which does more with less by using fewer resources and raw materials in the production of solutions for the societal, environmental and economic challenges of our time.

To celebrate the 20th Michelin Challenge Design Global Competition and the role of design in sustainable mobility, we invite you to UPCYCLE a previously honored Michelin Challenge Design entry.

Your design story should visually communicate how your second-life use will provide a greater value than the original design.

Your entry should answer these questions:

  1. Who is your intended user?
  2. What is the challenge that your repurposed design addresses?
  3. Why did you choose your donor entry or entries?
  4. How does your UPCYCLE design create enhanced societal, environmental, or economic value?

II. Eligibility

  • Michelin Challenge Design is open to residents of any country. Parents or legal guardians of entrants less than the age of majority in their state, province, or country must sign the MCD Entry Form. Michelin Challenge Design is void where prohibited by law. All entries for the Michelin Challenge Design must be received by March 1, 2020.
  • Employees of Michelin, its parent, affiliates, subsidiaries, officers, directors, distributors, suppliers, agents, representatives, advertising, promotional or judging agencies, authorized Michelin tire dealers and distributors, and their immediate family members and those living in the same household, or anyone working on this project, are not eligible to participate.
  • By participating, you agree to be bound by the Rules and Procedures of this challenge and by the decisions of the Michelin Challenge Design Jury and of Michelin, whose decisions shall be final and binding in all respects. Any entries or displays may be withdrawn or declined for any reason at any time.
  • Entrants must include all data and information and fulfill all requirements as required by the Michelin Challenge Design Rules and Procedures and Entry Form in order for the entry to be valid. Entrants must provide all data and information that is accurate and complete and any additional information that may be requested. If more than one person designed an entry, all designer names must appear on the “Designer(s) Name(s)” portion of the Michelin Challenge Design Entry Form.
  • Student designers who are working with an engineering department at a university are required to take the lead role in the development of any submitted work. This means that the designer has final say to all technical questions that will have an impact on the functional and aesthetic result of the design work.

III. How to Enter

  • No purchase necessary to participate.
  • Completed entries will be accepted via mail or internet.
  • For internet entries, visit to complete and submit the online Michelin Challenge Design Entry Form with all accompanying required materials.
  • For mail entries, visit to complete and print the Michelin Challenge Design Entry Form PDF file and mail it to: Michelin Challenge Design, c/o Jackson MG, 1068 Holland Rd., Simpsonville, SC 29681.
  • For fax entries, visit to complete and print the Michelin Challenge Design Entry Form PDF file and fax it and all accompanying required materials to 864- 272-3040.
  • Entry forms must be accompanied by photographs, drawings and/or computer-generated images.
  • Incomplete entry forms are subject to disqualification.

IV. Deadline

  • All entry forms must be received by Michelin or its designee on or before March 1, 2020.

V. Evaluations Procedures/Criteria

  • The Michelin Challenge Design Jury will be evaluating entries based on the following:
    • Relevance to the theme
    • Concept originality
    • Design value and quality
    • Developmental potential
    • Design displayability
  • Final evaluation will take place in April 2020, and those chosen to display will be notified shortly thereafter. Decisions of the Michelin Challenge Design Jury and Michelin are final.

VI. Participant Verification

  • Michelin and/or its authorized agents retain the right to verify the identity of, eligibility of, and accuracy of information supplied by all individuals or groups who have entered the Michelin Challenge Design.

VII. Timeline

MCD Registration/Entry Form
August 30, 2019
MCD Entry Portal Opens
January 1, 2020
MCD Entry Form/Design Submissions Deadline
March 1, 2020
MCD Judging
March 2020
MCD Entry Notification
April 2020
Confirmation from Winners
April 2020
Announcement of MCD Winners
May 2020
Movin’On Summit
June 3-5, 2020

Please note the dates above are subject to change.

VIII. Notification

  • Michelin will directly notify those chosen to display properties for the Michelin Challenge Design.
  • The names of those chosen to display will be posted online at:

IX. Use of Selected Property/Ownership Policy

  • Conditions of participation: Those chosen to display will be required to sign and return an Affidavit of Eligibility, a Liability Release, and where legal, a Publicity Release within 14 days of notification. For those chosen to display who are less than the age of majority in their state, province, or country, the affidavit and release(s) must be signed by the participant’s parent or legal guardian. In the event of noncompliance with these requirements, the chosen entry will be disqualified, and an alternate will be chosen at Michelin’s discretion.
  • All chosen entries will be recognized on
  • Submissions remain the property of the entrants; however, by entering, all entrants agree to permit Michelin to use their entries, names or likenesses, for Michelin advertising/marketing materials in perpetuity and for any and all purposes including but not limited to reproduction, distribution, and public display of any such entry, name or likeness. Entrants also agree that Michelin may use their names and likenesses for purposes of advertising, trade show use and promotion without additional compensation, unless prohibited by law.
  • By entering, participants release and hold harmless Michelin, its parent, subsidiaries, affiliates, directors, officers, employees and agents from any and all liability or injuries, loss or damage of any kind arising from or in connection with participation in this challenge or acceptance or use in any prize.
  • Registered trademarks, e.g., logos, must not be utilized in or on the Design Entry without prior written permission of the owner of the trademark.

X. No Liability

  • No responsibility or liability is assumed by Sponsor, its affiliates, subsidiaries, agents, or representatives, or anyone working on this project for lost, late, misdirected, illegible, or mutilated entries or any other such events that may occur; or for technical, hardware or software failure of any kind, for lost network connection or for garbled computer transmissions. If for any reason, programs are not capable of running as planned, including infection by computer virus, bugs, tampering, or unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect administration, security, fairness, integrity, or discretion, Sponsor reserves the right to cancel, terminate, modify or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, alteration of entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, computer equipment, software, failure of any email to be received by Sponsor on account of technical problems, human error or traffic congestion on the internet or any Web site, or any combination thereof, including any injury or damage to the participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this promotion. If for any reason your submission cannot be viewed or is not capable of running as planned, including infection by computer viruses, bugs, tampering, unauthorized intervention, fraud or technical failures, Sponsor assumes no responsibility. Sponsor is not responsible for any problems or technical malfunctions.
  • Michelin Challenge Design is governed by the laws of the United States and the State of South Carolina.

XI. Recognition

  • Recognition on website.
  • Recognition on website.
  • Inclusion in Michelin Challenge Design promotional materials and events throughout the year.
  • Michelin Challenge Design may also recognize a select number of entries for Honorable Mention which will be publicized on the Michelin Challenge Design and/or Car Design News websites.
  • Additional recognition could be included at a later date.

XII. Contact Information

XIII. Sponsor

  • Michelin North America, Inc., of One Parkway South, Greenville, South Carolina 29615, is the Sponsor of the Michelin Challenge Design.

XIV. Miscellaneous

Copyright 2019 MNA Inc.