How to Enter

Design Brief & Deliverables: Movin’On Challenge Design for 2021

The Michelin Challenge Design 2021 Jury is IN!

The Movin’On Challenge Design jury recently conducted a two-day long virtual meeting to review entries for the 2021 Movin’On Challenge Design; Respect. The jurors have selected the first, second and third place winners and have chosen to recognize additional entries with Judges Awards.

Official announcement of the winners is tentatively planned for the first week of June, 2021, but timing is subject to change due to circumstances surrounding the COVID-19 global pandemic.

Created by Michelin in 2001 to encourage and recognize creative design around the world, Movin’On Challenge Design is a prestigious global competition reflecting the importance of innovative design in the future of mobility.

Anyone interested in future mobility is eligible to enter. Entries come from all over the world and include individuals, schools, and teams of transportation and mobility designers, including OEMs and suppliers, studios, students, teachers, artists, architects, engineers, and futurists.

The 2021 Theme: RESPECT: Ending Isolation and Conquering the Mobility Divide

Age and disability can limit access to safe and affordable mobility for one of every four people in the world today, reducing joy and the ability to fully participate in, benefit from, and contribute to society.

The 2021 Movin’On challenge to entrants is to design a future with truly inclusive access to mobility, a future that breaks down barriers and increases the personal well-being and respect for all people.

Some things to consider:

  • Age can impact the ability of both young and old people to access affordable and sustainable mobility.
  • Disability can take many forms, both visible and invisible to the outside world.
  • The combination of physical or emotional disability and lack of access to mobility often results in isolation, leading to further withdrawal from society.


Challenge Design jurors encourage entrants to have their entry tell a design story.

  • Who are the people, or groups of people that your design will help?
  • What are the barriers that they encounter trying to access mobility?
  • What need or problem does your design address?
  • What is your vision?
  • How, through your design and innovative thinking, have you respected their needs and broken down a barrier or barriers?

Additional information:

The entry portal for submissions will open November 1, 2020 and close on March 1, 2021.

Three winners will be honored at a private reception during the Movin’On Summit, June 1-3, 2021, in Montreal, where the winning entries will be displayed, and design portfolios reviewed by Challenge Design jurors and top designers.

Through its first 20 challenges, Michelin has received more than 14,500 entries from 134 countries.

How to Enter

Movin’On Challenge Design will open for registration on November 1, 2020. Please visit our website again on November 1 to register and submit your design.